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SYL+JAS client - SMU Singapore Management University - Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral

CLIENT

SINGAPORE MANAGEMENT UNIVERSITY

OUR APPROACH

Our Atelier imbibed the essence of the SMU brand’s tone of voice and overcame various tactical and visual constraints in rolling out various visibility vectors across the University and its departments. To ensure consistency across delivery and reduce friction towards meeting deadlines, we streamlined and leaned the development workflow, whilst ensuring that the team focused on a brand-centred design enhanced with refined content development, copy, and digital asset curation.

BRIEF

Our Atelier was tasked to take on the full scope of creative work across different departments of the University by imbibing the brand DNA, tone of voice and personality throughout the design of various visibility vectors as well as brand campaigns.

OBJECTIVE

Along with the University’s marketing teams across different departments, our Atelier was immersed in the process of developing various visibility vectors including the websites of undergraduate as well as postgraduate programmes, branding / marketing collateral like brochures, posters, print ads, packaging, as well as videos.

CHALLENGE

Given our involvement across the university, its many departments and various stakeholders, the challenge lies in ensuring brand consistency throughout campaigns and design projects. 

SYL+JAS client - SMU Singapore Management University - Undergrad Admissions, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - SMU Singapore Management University - Masters Degree, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral

DELIVERING AS PROMISED

Over the years, we have successfully worked with various stakeholders from admissions to scholarships, the career centre, and all the schools across undergraduate / postgraduate programmes as well as research and professional development offices. The projects are demonstrated across different communication platforms and have received excellent stakeholder feedback and approval.

SERVICES

Content development / copywriting

Creative design

Branding

PROJECT

University-wide brand communications / campaigns

INDUSTRY

B2C

Higher Education

SYL+JAS client - SMU Singapore Management University - Postgraduate degree, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
SYL+JAS client - SMU Singapore Management University - Undergrad Admissions campaign, Branding, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Copywriting, Brand Collateral, Marketing Collateral
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