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Working with the media buying agency, we designed and developed the full range of assets for a blanket coverage of major traffic ingress flows into the CBD area of Singapore, including MRT stations (Raffles Place and Tanjong Pagar), the Citylink Mall, Ocean Financial Centre, Keppel Road flyover billboard. This also included digital as well as print ads in Straits Times, Business Times and TODAY, to accompany the buyout.
Schroders, a globally renowned asset management company, was planning to launch its "Branding and Income Solutions" campaign in Singapore.
The campaign needed to ensure necessary visibility to potential clients and position the fund manager as a market leader/go-to platform for management of assets.
The brand strategy of coverage at this level is typically an expensive exercise to carry out, albeit a critical one especially if there is a need to stand out.
43 Keppel Road
Raffles Place MRT
Ocean Financial Centre
Tanjong Pagar MRT
DELIVERING AS PROMISED
The brand presence campaign was akin to a triumphus, or a triumphant entry of a Roman general into the city riding a chariot drawn by four horses, as the blanket buyout media strategy enveloped the city centre and its main transport veins with the Schroders identity.
Branding / Market Presence
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