SYL+JAS client - Portfolio luxury magazine, thought leadership articles, Copywriting, Tone of Voice, Branding, Brand Personality, cerebral and engagement writing
SYL+JAS client - Portfolio luxury magazine, thought leadership articles, Copywriting, Tone of Voice, Branding, Brand Personality, cerebral and engagement writing,Mobile responsive

CLIENT

PORTFOLIO (MAGAZINE)

PROJECT

Thought Leadership

INDUSTRY

B2B

B2C

Media

SERVICES

Content Strategy / Development

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OUR APPROACH

Setting a future-now narrative meant that our Bureau had take the pulse on a particular issue of concern, condensing insights from the industry, and posing a question for further rumination. Through deliberate design of the copywriting approach, the readers of the magazine were led to think deeper on issues pertaining to the latest technology like the qubit, or ensuring that green (sustainability) was done with black (profitability) and not red (losses), amongst others.

BRIEF

Most luxury magazines end up becoming “adverlogues” (advertising catalogues), replete with luxury brand ads and nothing more than just monologues about the well-heeled lifestyle. The magazine was looking to brand itself apart from the competition from luxury-featuring to agenda-setting.

OBJECTIVE

Our Bureau was given a free reign in each issue across two years to set an agenda through a forward-looking narrative. 

CHALLENGE

Working thematically with the magazine’s editorial calendar, our Bureau had to develop and handle copywriting duties across a series of thought leadership articles that would inject fresh perspectives related to each issue’s theme.

SYL+JAS client - Portfolio luxury magazine, thought leadership articles, Copywriting, Tone of Voice, Branding, Brand Personality, cerebral and engagement writing. The Pulse on Qubit.

DELIVERING AS PROMISED

The thought leadership series entitled “The Pulse On…”, was positioned in a prime space of the magazine and became a staple in complementing the editorial dynamics whilst nudging readers to look ahead and give thought to important emerging issues.

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