SYL+JAS client - Philips Healthtech, Healthcare, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, Facebook, Google ad, newspaper ad, brochure, poster, sales kit, Public Relations

CLIENT

PHILIPS

OUR APPROACH

We dedicated a designer-copywriter approach to walk through and ensure the consistency in production of the full project scope.

OBJECTIVE

The Philips APAC marketing team was engaged in a major push for their healthtech division into the region and needed their marketing collateral (brochures, eDMs) and sales kit to be designed for deployment, rolling out the components across a few months.

BRIEF

Philips was planning on a huge Asia Pacific drive with their healthcare technology systems, including equipment, services, childcare, home medical and education.

CHALLENGE

The team needed an agency that would be able to engage in copywriting and design, aligned to their brand guide. Given our established presence, track record in efficiency and precision in working across the various Philips teams, the project leads housed their projects collaterals under our agency for completion.

SYL+JAS client - Philips Healthtech, Healthcare for children, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, Facebook, Google ad, newspaper ad, brochure, poster, sales kit, Public Relations
SYL+JAS client - Philips Healthtech, Healthcare patient care systems, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, brochure, poster, sales kit

DELIVERING AS PROMISED

The sales kit was designed, localised and launched in Thailand, Indonesia as they had the biggest business potential whilst the rest of Asia/Australia had their kits produced in English. The brochures focused on the various products and services to be rolled out into APAC as an aggressive marketing push accompanied a sales effort to create awareness and close business leads in the healthcare sphere.

SYL+JAS client - Philips Healthtech, Healthcare emergency and resuscitation systems, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, brochure, poster, sales kit

SERVICES

Design

Copywriting

PROJECT

APAC Market HealthTech Drive

INDUSTRY

HealthTech

Healthcare

SYL+JAS client - Philips Healthtech, Healthcare patient care systems, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, brochure, poster, sales kit
SYL+JAS client - Philips Healthtech, Healthcare imaging systems, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, Facebook, Google ad, newspaper ad, brochure, poster, sales kit, Public Relations
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