SYL+JAS client - OREO, FMCG, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, game
SYL+JAS client - OREO, FMCG, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, game,DO IT TOGETHER

CLIENT

OREO

PROJECT

Branding / Engagement

INDUSTRY

FMCG

SERVICES

Creative Execution

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OUR APPROACH

We designed the front-end messaging that went to the elite changemakers who would subsequently be provided with exclusive access to the app and OREO merchandise.

BRIEF

OREO sought for engagement with its target audience in the midst of a crowded snacks market. With so many brands available in a saturated space and new challengers to the incumbents’ market share, there was a need to apply different tactics to achieve the brand objectives.

OBJECTIVE

The Better Together campaign was aimed at getting the target audience to rethink their personal priorities and what matters most to them, with OREO being the empowerment vehicle to achieve this end.

CHALLENGE

An app had to be built to serve as a reminder to spend quality time with loved ones instead of being on their digital devices all the time. The app was positioned to allow priceless memories to be built, captured and carried around on a daily basis; a centrepiece as the “family bonding ecosystem”. A pre-launch campaign had to be designed to illicit feedback from key opinion leaders to make the experience an enriching and rewarding one.

SYL+JAS client - OREO, FMCG, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, game,DO IT TOGETHER

DELIVERING AS PROMISED

Digital devices have taken centrestage in people's lives, to a point that they have superseded bonding and connection amongst family members. The campaign challenged mums to nudge family members to bond by creating a playbook of activities for the family. 10,000 families signed up for the trial run with 20,000 app downloads, and an 80% positive recommendation rate.

SYL+JAS client - OREO, FMCG, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, game,DO IT TOGETHER, families, mobile engagement,launch sequence
SYL+JAS client - OREO, FMCG, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, game,DO IT TOGETHER, families, mobile engagement,launch sequence
SYL+JAS client - OREO, FMCG, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, game,DO IT TOGETHER, families, mobile engagement,launch sequence, eDM
SYL+JAS client - OREO, FMCG, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, game,DO IT TOGETHER, families
SYL+JAS client - OREO, FMCG, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, game,DO IT TOGETHER, families
SYL+JAS client - OREO, FMCG, design, copywriting, branding, brand asset creation, advertising, brand strategy, brand personality, tone of voice, design, art direction, digital marketing, game,DO IT TOGETHER, families, mobile engagement
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