We dedicated a team of copywriters to handle the various OCBC departments to smoothen the process and meet tight deadlines.
OCBC was undergoing a major overhaul of its website to be compliant to the rapidly evolving industry standards.
Our involvement in the project was to ensure that OCBC’s web copy continues to be relevant, engaging, and aligned to its brand values.
The copywriting had to be handled in a nimble fashion and the copy had to be values-aligned, clear and precise so as to smoothen the workflow with our partner web agency as well as the OCBC corporate communications team. Our copywriting team was put through a series of tests to ensure that they could achieve the aims of being precise to the brand guide and also delivering with the pressure of time.