SYL+JAS client - OCBC, outside bank branch, Copywriting, Tone of Voice, Branding, Website copywriting, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Brand Collateral, Drupal, Oversea-Chinese Bank Corporation

CLIENT

OCBC BANK – BUSINESS BANKING

PROJECT

New Website for Business Banking

INDUSTRY

B2B

Financials

SERVICES

Copywriting

-------------------------------------------------

SYL+JAS client - OCBC, mobile app, Copywriting, Tone of Voice, Branding, Website copywriting, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Brand Collateral, Drupal, Oversea-Chinese Bank Corporation

OUR APPROACH

We dedicated a team of copywriters to handle the various OCBC departments to smoothen the process and meet tight deadlines.

BRIEF

OCBC was undergoing a major overhaul of its website to be compliant to the rapidly evolving industry standards.

OBJECTIVE

Our involvement in the project was to ensure that OCBC’s web copy continues to be relevant, engaging, and aligned to its brand values.

CHALLENGE

The copywriting had to be handled in a nimble fashion and the copy had to be values-aligned, clear and precise so as to smoothen the workflow with our partner web agency as well as the OCBC corporate communications team. Our copywriting team was put through a series of tests to ensure that they could achieve the aims of being precise to the brand guide and also delivering with the pressure of time.

SYL+JAS client - OCBC website revamp, Copywriting, Tone of Voice, Branding, Website copywriting, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Brand Collateral, Drupal, Oversea-Chinese Bank Corporation

DELIVERING AS PROMISED

The OCBC Business Banking website was launched in Oct 2020 in the midst of the worst pandemic of the century, as the bank continued to navigate itself through the challenges.

SYL+JAS client - OCBC website revamp, Front page, Copywriting, Tone of Voice, Branding, Website copywriting, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Brand Collateral, Drupal, Oversea-Chinese Bank Corporation
SYL+JAS client - OCBC website revamp, Inside pages, Copywriting, Tone of Voice, Branding, Website copywriting, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Brand Collateral, Drupal, Oversea-Chinese Bank Corporation
SYL+JAS client - OCBC website revamp, Inside pages 2, Copywriting, Tone of Voice, Branding, Website copywriting, Brand Tagline, Brand Identity, Brand Tone of Voice, Brand Style Guide, Design, Brand Collateral, Drupal, Oversea-Chinese Bank Corporation
  • Instagram
  • Twitter

© 2021  by  SYL+JAS PTE LTD